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Meet Robin Schoen

Robin Schoen is a communications professional with more than 25 years of experience in translating client business goals into strategic public relations programs. Robin’s strengths include client positioning and counseling, program and content creation, writing and editing, media relations, collateral materials design and production oversight, and client customer and media audits.

Robin’s media relations efforts have resulted in placements in a broad range of influential industry trade journals and in major business publications, including Barron’s, The New York Times, The Wall Street Journal, Forbes, Fortune, Business Week, Investor’s Business Daily, Money, Kiplinger’s Personal Finance, Worth, USA Today, Institutional Investor, and Pensions & Investments. Bylined articles written by Robin for her clients have appeared in a variety of industry trade publications, including Across the Board, Registered Representative, Securities Industry Management, Cashflow, Mobility, Fairfield County Business Journal, International HR Journal, Executive Forum, Datamation, The National Law Journal, Business Finance, Controllers Quarterly, Corporate Controller, Computer Reseller News, hfm Magazine, Healthcare Cost Containment, and Human Resource Executive.

Since forming Robin Schoen Public Relations in early 1990, Robin has worked with a variety of financial services firms, professional services providers, and small public companies, including Smith Breeden Associates, New Amsterdam Partners, the Clarion Group CWH Associates, OnlineBenefits, NCI, Benz Communications, Appleseed Healthcare Resources, Limeade, Trustnode, Deloitte Services, and Vicor Technologies. In addition to creating media relations materials such as press releases, bios, fact sheets, and source introductions, Robin writes website copy, bylined articles, presentations, annual and quarterly reports, investment overviews, and was ghostwriter of  Swimming with the Supertankers for NCI’s Greg Firestone.

Prior to forming Robin Schoen Public Relations, Robin was a vice president with Alan Towers Associates, a New York-based corporate public relations firm.  During her tenure, she served a wide variety of financial services providers, including member firms of The Prudential Asset Management Group, Frank Russell Company, Oppenheimer & Co., and Neuberger & Berman.  She also worked with consulting firms, including Boston Consulting Group and BeamPines.

Earlier, Robin was an account supervisor at The Cavior Organization, a New York-based corporate public relations firm.  While there, she designed, managed, and implemented publicity programs for a variety of corporate, retail, and consumer products accounts, including Remington Products and Cherry & Webb (then Cherry Webb & Touraine).  She began her career in public relations as assistant to the director of public relations at The Will Rogers Institute, a non-profit health education organization based in White Plains, New York.

Robin is the author of “How to Write a Press Release,” an appendix in the first edition of Rain Making – A Professional’s Guide to Attracting New Clients by Ford Harding. Her article on strategic communication programs for professional services providers appeared in the newsletter of the Westchester Chapter of the National Association of Social Workers. She also addressed the planning committee of the International Chiropractors Association of Massachusetts on the same subject. Recipients of Robin’s pro bono efforts include The Counseling Center, the Newtown Chamber Orchestra, Jazz Celebration Big Band, The Peace Center, and the Mesorah Heritage Foundation.

Robin has completed Masters-level coursework at LaSalle University and the University of Pennsylvania. She holds a BA in Literature with Honors from the State University of New York College at Purchase. During her senior year at Purchase, she was co-editor of Volume 5 of the Purchase Poetry Review.


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